Green Juan started with a simple observation:

Too many of our everyday routines rely on single-use plastic that we barely think twice about.

We wanted to offer something different, personal care in bar form, made to replace the bottles piling up in Filipino bathrooms everywhere.

From the start, we wanted Green Juan to feel unmistakably ours. We are proudly Filipino, from the way we look to the way we think about care, quality, and value, and we want that to shine through in everything we make.

That is also why we did not try to make our products the cheapest option on the shelf. We believe Filipino consumers deserve products that work well and are made with real care, not products that cut corners to hit a lower price point.

As we grow, we hope Green Juan becomes more than a local favorite. We want kababayan around the world to be able to bring a little bit of home with them, in a format that is easy to pack, easy to use, and unmistakably Filipino.

This is where we are starting. The rest of the story, we are excited to write together with you.